The new social platform putting the spotlight on local businesses who are making Raleigh a hot & hip place to be!
While enjoying a few cold ones at a local brewery on a crisp Fall afternoon, we were blown away by a group of incredibly cool & local business owners that we met.
Each one of them possessed a ridiculous love for the product or service their company offered. These were the yummy brands & life changing services were the reason why Raleigh is consistently ranked as one of the best places to live in the US.
The problem was that only a limited audience knew about these amazing companies. The owners were also too busy running their businesses to focus on fresh branding & real social media marketing.
It was right then and there that
What's Hot In Raleigh was born. We committed to taking our social media expertise that we acquired over the last 12 years by building a 4M global following and put it to work for other local businesses.
The #WHIR family is made up of one bad ass, crazy talented team who lives & breathes to make your brand come to life, bring business to your door and let's you focus on doing what you love . . .
running your business & making money!
WHAT WE BELIEVE
We believe in the power of storytelling.
To us, building your brand & connecting with your audience is about revealing your corporate personality and driving people to your door. All things being equal, people will choose to do business with someone that they have a connection with and can trust. That's why we make sure your ideal customer finds you as well as see & feel your area of expertise and HOW you run your business.
We also believe that your brand story is best told through professional yet not overly produced video and a consistent touch or "JAB" with your customer.
IDENTITY & BUZZ
Branding speaks largely to your company's visual identity including factors such as your logo, color scheme, fonts and layout.
However, brand identity should also include all media messaging and may include a tagline, headlines and key value propositions. Together, the graphic & verbal elements define your company's personality.
People don’t want to be sold anymore—they want to be engaged in meaningful conversation. So one of the fastest ways to attract clients is to create valuable content and let the personality of your business shine through. That is where our team comes in strong.
So, from creating snackable content for Instagram to publishing YouTube videos or blog posts for your website--we create content for you as a way to showcase your expertise, build trust with potential clients, and convince them to invest in your services without being pushy.
TAKING THE HEADACHE
OUT OF SOCIAL MEDIA
We are going out on a limb here and guessing you didn't start your business to get bogged down with the complexities of social media.
Notice we used the word "complexities"?
Well, social media is just that. . . .complex.
But we get it. We REALLY get it.
It's about more than just posting to post, or getting a certain number of "Likes" or "Follows". If you are a business in today's market and you want to be successful, your social media has to be about driving customers to your door. Period.
Did we mention we get it?
CREATING A COMMUNITY &
Community is what connects us.
Community is what influences us.
Using the right social media formula to create a sense of community and loyal raving fans for your brand is a beautiful residual effect for when your company gets "Juiced" and lands on the What's Hot In Raleigh network.
We believe you are worthy. Don't you?